affectiveCinema is a video installation that deals with unreflected human reactions and perceptions. The affective content sent from a video gets answered by the human. The amount of emotional response is being measured by sensors and the resulting signal sent to a computer. Each person follows different branches of the non-linear structure of video-clips because of different ways of perception and reaction. Furthermore the parameters of image and sound shown on the video are influenced according to the emotional input sent by the visitor. A camera built into the system allows taking life-video from the visitor being built in real-time in some occasions. The resulting personal video can be recorded and documented on a CD-Rom.